10 Ways Authors and Publishers Fail on Twitter by Janet Boyer
1. Don't have a Twitter account. (Seriously)
2. Don't list a web address. (You do have a website...right?)
3. No profile picture. (How's that egg working for you? It's not.)
4. Only Tweet once a week or, worse, once a month. (Who are you, again?)
5. Use Twitter as a megaphone. (We're not at a carnival, so don't be a barker that merely shouts about your new book/product and sales and specials.)
6. Talking at your followers, rather than with them. (See #5)
7. Ignoring Tweets @you. (It's called "Social" Media for a reason).
8. Not Tweeting about topics that would interest your audience. (Hint: What genres do you specialize in? What is your book about?)
9. Not passing along fascinating quotes or excerpts from your titles. (Give me a reason to read).
10. Not engaging your own authors, colleagues and/or authors from other houses. (Spread the love. Think "colleague", not "competition". Win/win for everyone in the end, especially if someone new finds your press or your book/s.)
Janet Boyer is the author of Back in Time Tarot (Hampton Roads) and Tarot in Reverse (Schiffer Books, 2012) and the Snowland Tarot (Schiffer Books, 2013). A prolific blogger and reviewer, as well as a Social Media Maven for publishers and authors, Janet’s main website is JanetBoyer.com.
